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Privacy Policy

Last updated: 6 September 2026

Information provided pursuant to Articles 13 and 14 of Regulation (EU) 2016/679 ("GDPR") to users who consult and interact with the website www.portoseunostos.com (hereinafter, the "Site").

Portos Eunostos is an editorial project of Keidea s.r.l. dedicated to information, analysis and in-depth coverage in the sector of household appliances, consumer goods, home technologies and conscious purchasing choices.

This privacy notice describes how the Site is managed with reference to the processing of personal data of users who consult it or use any functionality made available.

1. Data Controller

The Data Controller for the processing of personal data is:

Keidea s.r.l.
Registered Office: Via Fratelli Cervi 42, 75014 Grassano (MT)
Operating Offices: Via Matera 15, 75014 Grassano (MT) | Via Trento 11, 89048 Siderno (RC)
VAT Number: 01414110773

Email for privacy matters: info@keideasrl.it

Email for Data Breach notifications: databreach@keideasrl.it

2. Type of data processed

A. Navigation data

The computer systems and software procedures responsible for the operation of the Site acquire, during their normal operation, certain personal data whose transmission is implicit in the use of Internet communication protocols.

This information is not collected to be directly associated with identified individuals, but could, by its nature and through processing or associations with data held by third parties, allow the identification of users.

This category includes:

  • IP addresses or domain names of devices used by users;

  • URI/URL addresses of requested resources;

  • date and time of the request;

  • method used to submit the request to the server;

  • numerical code relating to the status of the server response;

  • size of transferred resources;

  • type of device, operating system and browser used;

  • other technical parameters relating to navigation.

This data is used to ensure the correct operation of the Site, obtain aggregate statistical information about its use, improve security and performance, and determine any liability in case of cyber attacks or unlawful activities.

B. Data voluntarily provided by the user

The optional, explicit and voluntary sending of communications to the addresses indicated on the Site, as well as any completion of contact forms, involves the acquisition of data necessary to respond to the user's request.

Depending on the functionality used, the following may be processed:

  • name and surname;

  • email address;

  • possible phone number;

  • content of the message;

  • any other data voluntarily provided by the user.

Users are invited not to transmit, unless strictly necessary, special categories of personal data through the forms or contact addresses on the Site.

3. Purposes and legal basis for processing

Personal data may be processed for the following purposes:

Responding to user requests

Managing communications, information requests, reports and messages sent through email addresses or any forms on the Site.

Legal basis: performance of pre-contractual measures adopted at the request of the data subject or legitimate interest of the Controller in responding to communications received (Article 6, paragraph 1, letters b and f GDPR).

Security and operation of the Site

Monitoring the correct operation of the infrastructure, preventing unauthorized access, abusive automated activities, intrusion attempts, cyber attacks and other security threats.

Legal basis: legitimate interest of the Controller in the security of its networks, infrastructures and IT systems (Article 6, paragraph 1, letter f GDPR).

Compliance with legal obligations

Processing may be carried out when necessary to comply with regulatory, administrative, tax obligations or legitimate requests from competent Authorities.

Legal basis: compliance with a legal obligation to which the Controller is subject (Article 6, paragraph 1, letter c GDPR).

Statistical analysis and marketing

With prior user consent, the Site may use visit measurement tools and advertising technologies in order to analyze traffic, understand content usage and measure the effectiveness of communication and promotional activities.

Legal basis: express consent of the user (Article 6, paragraph 1, letter a GDPR).

4. Processing methods and data security

Data processing is carried out by means of computer and electronic tools, according to the principles of lawfulness, fairness, transparency, data minimization and purpose limitation.

Portos Eunostos uses a technological infrastructure managed by Keidea s.r.l. and based on the proprietary KeideaCMS platform.

Among the technical and organizational measures adopted are:

  • logical separation between the public area of the Website and administrative areas;

  • use of access protection systems for reserved areas;

  • use of parameterized queries and development procedures oriented to the prevention of the main application vulnerabilities;

  • firewall systems, monitoring and detection of anomalous activities;

  • backup procedures aimed at ensuring data availability and resilience;

  • access to data limited to authorized personnel.

The main systems intended for the management and preservation of the Website's data are located in Italy or in any case within the European Economic Area, except as specified regarding any third-party services.

5. Data Recipients

Personal data is not sold or disclosed to third parties.

It may be made accessible exclusively to:

  • authorized personnel of Keidea s.r.l., including employees and collaborators assigned to the technical, editorial or administrative management of the Website;

  • data processors, such as any suppliers of technological, infrastructural, administrative, fiscal or professional services, properly appointed pursuant to art. 28 GDPR;

  • Public or judicial authorities in the cases provided for by law.

6. Third-party Services and Extra-EU Transfers

Some statistical, advertising or technical functionalities possibly used by the Website may be provided by companies based outside the European Economic Area.

In particular, with the prior consent of the user, services such as Google Analytics 4, Google Ads or Meta Pixel may be used.

Should such services involve a transfer of personal data to Countries outside the EU, the processing will take place on the basis of the instruments provided for by the applicable European legislation, such as adequacy decisions, EU-USA Data Privacy Framework or Standard Contractual Clauses approved by the European Commission.

7. Retention Period

Personal data is retained for the time strictly necessary to achieve the purposes for which it was collected.

  • Data relating to requests and communications: for the time necessary for the management of the request and, subsequently, for a maximum period of 24 months, unless further obligations or contractual relationships apply.

  • Navigation data and security logs: up to a maximum of 6 months, unless security requirements, investigation or requests from the Judicial Authority apply.

  • Data collected through cookies: according to the periods indicated in the consent management tools and in the related Cookie Policy.

8. Management of Personal Data Breaches

Keidea s.r.l. has procedures aimed at managing any personal data breaches ("Data Breach").

In the event of a relevant security event, the Controller will:

  1. analyze the event and identify any data involved;

  2. adopt the necessary measures to contain and neutralize the threat;

  3. notify the breach to the Guarantor for the Protection of Personal Data within the time limits provided for by the regulations, if the prerequisites are met;

  4. inform the interested parties if the breach may result in a high risk to their rights and freedoms.

9. Rights of the Data Subject

Pursuant to articles 15-22 of the GDPR, the data subject may exercise, in the cases provided for by the regulations, the following rights:

  • obtain confirmation of the existence or otherwise of personal data relating to them;

  • obtain access to their personal data;

  • request the rectification or integration of data;

  • request the deletion of personal data;

  • request the limitation of processing;

  • object to processing in the cases provided for by the regulations;

  • receive personal data in a structured, commonly used and machine-readable format in cases where the right to data portability is applicable;

  • revoke at any time any consent given, without prejudice to the lawfulness of processing carried out before the revocation.

To exercise these rights it is possible to write to: info@keideasrl.it.

The data subject also has the right to lodge a complaint with the Guarantor for the Protection of Personal Data if they believe that the processing of their personal data is in violation of the current regulations.

Institutional website: www.garanteprivacy.it

10. Cookie Policy

The Website uses cookies and similar technologies necessary for its operation and, with the prior consent of the user, may use analytical and advertising tools.

Non-strictly necessary cookies are activated only after acquiring user consent through the preference management system present on the Website.

Technical Cookies

They are necessary for the correct operation of the Website and can be used, for example, to manage the session, store privacy preferences and ensure service security and stability.

For these cookies, prior user consent is not required.

Analytical Cookies

With prior consent, tools can be used aimed at measuring visits and analyzing the use of the Website.

These may include:

  • Google Analytics 4 (GA4).

Profiling and Marketing Cookies

With explicit user consent, technologies may be used to measure advertising campaigns, create audience segments, and display relevant advertising communications.

The services potentially used may include:

  • Google Ads;

  • Meta Pixel.

Preference Management

Users may modify their cookie preferences at any time using the dedicated "Manage Cookies" command found in the Site footer.

It is also possible to configure your browser to block or delete cookies. However, disabling some technical cookies may compromise the proper functioning of some Site features.

11. Editorial Content and Artificial Intelligence

Portos Eunostos may use artificial intelligence systems as tools to support research, organization, processing, and production of editorial content.

When content has been created with the significant support of artificial intelligence systems, this circumstance may be indicated on the article page or in the information related to the editorial signature.

The use of artificial intelligence systems for editorial production does not, in itself, involve the communication of personal data of users visiting the Site to such systems.

Content is created according to the editorial guidelines defined by Portos Eunostos and may be subject to verification through official sources, technical documentation, and other sources considered reliable.

Portos Eunostos also distinguishes between editorial analyses based on documentation and products actually subjected to testing or direct verification.

12. Links to Third-Party Websites

Articles and in-depth analyses published on Portos Eunostos may contain links to external websites, including official manufacturer sites, information sources, price comparison platforms, and e-commerce sites.

These may include, when relevant to the content:

  • official websites of appliance manufacturers;

  • SniffaPrezzi;

  • OpportunityCommerce;

  • other sources and external services deemed useful for the reader.

Once users leave Portos Eunostos through an external link, the processing of personal data is governed by the privacy policy of the destination website.

Keidea s.r.l. is not responsible for the methods of personal data processing adopted by third-party websites.

13. Changes to this Privacy Policy

The Data Controller reserves the right to modify or update this Privacy Policy at any time, including as a result of regulatory, technological, or Site functionality changes.

Users are therefore invited to consult this page periodically, referring to the date of last update shown at the beginning of this notice.